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13. 
Cover image for Marketers toolkit : the 10 strategies you need to succeed.
Marketers toolkit : the 10 strategies you need to succeed.
by 
Harvard Business School.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020520.html
Format: 
Books
Publication Date 
2006
Excerpt: 
positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers
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14. 
Cover image for E-marketing
E-marketing
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2003
Excerpt: 
: the J. Peterman story -- Part IV. E-Marketing Management: 10. Product: the Classmates story; 11. Price
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