Advertising and sales promotion / Koekemoer, Ludi.

advertising / Rowles, Daniel.

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Advertising media planning.

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

-- Conclusions -- Exercises -- Chapter 5: Public relations planning process -- 1: Review, revise and affirm the

Advertising media planning -- South Africa.

The fundamentals of creative advertising / Burtenshaw, Ken.

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Advertising -- South Africa.