networking -- Leading -- Organizational behavior : power, politics, conflict, and stress -- Motivating for

Social psychology and human nature / Baumeister, Roy F., author.

-- Personality -- Social behavior -- Stress, coping, and health -- Psychological disorders -- Treatment of

markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing

advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion

Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and

Social psychology. Baron, Robert A., author.

Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct

Consumer behavior / Hoyer, Wayne D.

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business

-- Conflicts of interest -- Economic pressures and social responsibility -- The media and antisocial behavior

-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the