-structured content complemented by strong case studies that are relevant and engaging. Global examples from Shell

areas of application. This new edition has been comprehensively updated and includes case studies and

Relationship Management (fourth edition) includes new South African case studies illustrating RM and CRM within

case studies help prepare you for success in today's programming environment.

. It contains encounters, discussion questions, practical exercises and case studies to stimulate self

measurement and evaluation -- Purchasing and supply strategy trends -- Case 1: Avion, Inc. -- Case 2: The

Organizational Value and the Business Case -- Project Planning: The Project Infrastructure -- Project Planning

Industrial management -- Case studies.

. E: Corporate entrepreneurship. Pt F: Case studies.

Advertising campaigns -- Case studies.

-- External Service Desk's Role -- External Service Desk's Position in the Organization -- Case Study: Service

-- Writing summaries and essays -- How to approach a case study -- Referencing -- The elements of readability