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13. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
14. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer
Available: Copies:
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in
Available: Copies:
by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport
Available: Copies:
18. 
Cover image for Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
Available: Copies:
19. 
Cover image for It's not just PR : public relations in society
by 
Coombs, W. Timothy.
Format: 
Books
Publication Date 
2007
Excerpt: 
: retail and health care -- Shaping public behavior -- Keep America beautiful -- Online sexual exploitation
Available: Copies:
20. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
behavior -- Analyzing the marketplace -- Defining strategic approaches -- Developing the creative brief
Available: Copies:
21. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational
Available: Copies:
22. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior
Available: Copies:
23. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Other Marketing Communication Organizations -- Ch. 4. Perspectives on Consumer Behavior -- PT. 3
Available: Copies:
24. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- The marketing environment -- Managing marketing information -- Consumer marketing and consumer buyer
Available: Copies:
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