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1. 
Cover image for The media student's book
The media student's book
by 
Branston, Gill.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity
Available: Copies:
2. 
Cover image for Exploring public relations
Exploring public relations
by 
Tench, Ralph.
Format: 
Books
Publication Date 
2006
Excerpt: 
communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image
Available: Copies:
3. 
Cover image for Media ethics : cases and moral reasoning
Media ethics : cases and moral reasoning
by 
Christians, Clifford G.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Special audiences -- Ch. 7. What to advertise -- Ch. 8. How to say it -- Ch. 9. Media considerations -- Ch
Available: Copies:
4. 
Cover image for Advertising media planning
Advertising media planning
by 
Sissors, Jack Zanville, 1919-
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Uses of Vehicle Audience Measurements -- Various Concepts of Audience Measurements -- Advanced
Available: Copies:
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Mass media.
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Mass media -- Political aspects -- United States.
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Mass media -- South Africa.
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