: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

and the travel trade; communications; advertising; sales promotion and merchandising; sales management

: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

. Strategies for marketing, sales, and promotion -- 9. Strategies for purchasing and support activities: from

policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting

Sales promotion -- South Africa.

Advertising and sales promotion strategy / Tellis, Gerard J., 1950-

-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and

-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion