Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

communication: the spoken word -- Business communication -- Television and video technology -- Direct

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Corporate communication : a guide to theory and practice / Cornelissen, Joep.

The IABC handbook of organizational communication : a guide to internal communication, public

-- Communication and learning disorders -- Problems related to physical and mental health -- Health-related and

, assessment, intervention, training, supervision, and research are described and discussed"--Page 4 of cover.

Human communication : principles and contexts / Tubbs, Stewart L., 1943-

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

-- Communication Technician -- Expert Prescriber -- Communication Facilitator -- Problem-Solving Facilitator

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

Wadsworth series in mass communication and journalism.