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1. 
Cover image for Explorations of marketing in society
Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html
Format: 
Books
Publication Date 
2007
Excerpt: 
articles on that topic, and concludes with a set of shorter "Policy in Progress" articles from the popular
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2. 
Cover image for Quality service : what every hospitality manager needs to know
Quality service : what every hospitality manager needs to know
by 
Martin, William B.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Assessing Progress and Rewarding Successes -- Maintaining Quality Service with Continuous Quality
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