Branding (Marketing)

business : supply and suppliers ; Social, economic, political and development implications -- 2. Managing

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

business -- 4. The business environment -- 5. Corporate social responsibility -- 6. Introduction to general

-- Marketing and Distribution at Coors -- Management-Labor Relations at Coors -- Nationwide Boycott -- Federal

Communication in marketing.

suppliers -- Social, economic, political and developmental implications -- Making a start and planning the

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility

Principles of marketing / Kotler, Philip.

Responsibilities and the Functions of Sport Managers -- Ethical Decision Making -- Ethics and Sport Marketing

Integrated marketing communications / Ouwersloot, Hans.