by聽
Du Plessis, D. F.
Format:聽
Books
Publication Date聽
2000
Excerpt:聽
Introduction to public relations and advertising / Du Plessis, D. F.
by聽
Davis, Joel, 1950-
Format:聽
Books
Publication Date聽
1997
Excerpt:聽
Advertising research : theory and practice / Davis, Joel, 1950-
by聽
Affinity Advertising and Publishing.
Format:聽
Books
Publication Date聽
2000
Excerpt:聽
Celebrating the best of South African advertising and design, 1994-2000. Affinity Advertising and
by聽
Armstrong, Steven.
Format:聽
Books
Publication Date聽
2001
Excerpt:聽
Advertising on the Internet : how to get your message across on the World Wide Web / Armstrong
by聽
Shimp, Terence A.
Format:聽
Books
Publication Date聽
2010
Excerpt:聽
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
by聽
Shimp, Terence A.
Format:聽
Books
Publication Date聽
2006
Excerpt:聽
Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.
by聽
Roman, Kenneth.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
Format:聽
Books
Publication Date聽
2009
Excerpt:聽
The king of Madison Avenue : David Ogilvy and the making of modern advertising / Roman, Kenneth.
by聽
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:聽
Books
Publication Date聽
2003
Excerpt:聽
Advertising, promotion & supplemental aspects of integrated marketing communications / Shimp
by聽
Shimp, Terence A.
Format:聽
Books
Publication Date聽
2014
Excerpt:聽
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
by聽
Shimp, Terence A.
Format:聽
Books
Publication Date聽
2013
Excerpt:聽
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
by聽
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format:聽
Books
Publication Date聽
2008
Excerpt:聽
The advertised mind : groundbreaking insights into how our brains respond to advertising / Du
by聽
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format:聽
Electronic Resources
Publication Date聽
2004
Excerpt:聽
Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J
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