Achieving excellence in selling : the South African approach / Blem, Norman.

"The new edition of the best-selling text, 'Research Design : Qualitative, Quantitative, and Mixed

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

"This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method

arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from

in the office relating to budgeting, buying and selling, wages and salaries, petty cash, banking and

ownership of subsidiaries through buying or selling shares -- Changes resulting from the issue of additional

electronic media -- Reporting on the job: evaluating your findings for clear decision making -- Selling your

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-of-purchase communications, and signage -- Personal selling.

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and