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13. 
Cover image for Management
Management
by 
Hellriegel, Don.
Format: 
Books
Publication Date 
2012
Excerpt: 
and strategy formulation -- 7: Fundamentals of decision-making -- 8: Planning and decision aids -- pt
Available: Copies:
14. 
Cover image for Content strategy for the Web
Content strategy for the Web
Content strategy for the Web
by 
Halvorson, Kristina.
Format: 
Books
Publication Date 
2010
Excerpt: 
Content strategy for the Web / Halvorson, Kristina.
Available: Copies:
15. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Development -- Contemporary Information Systems Development (ISD) -- Dynamic Systems Development Method (DSDM
Available: Copies:
16. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
Available: Copies:
17. 
Cover image for Corporate creativity : developing an innovative organization
Corporate creativity : developing an innovative organization
Corporate creativity : developing an innovative organization
by 
Lockwood, Thomas.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
strategy for supporting new product development / Alison Rieple, Adrian Habererg, and Jonathan Gander
Available: Copies:
18. 
Cover image for Developing effective assessment in higher Education : a practical guide
Developing effective assessment in higher Education : a practical guide
Developing effective assessment in higher Education : a practical guide
by 
Bloxham, Sue.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Planning a programme assessment strategy -- Planning the assessment for a module -- Diversifying assessment
Available: Copies:
19. 
Cover image for Theories of human communication
Theories of human communication
Theories of human communication
by 
Littlejohn, Stephen W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1216/2004106592-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2004106592-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1216/2004106592-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
development of self -- Social construction of self -- The social construction of emotion -- The presentational
Available: Copies:
20. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
COMMUNICATIONS PROGRAM. Ch. 8. Creative Strategy: Planning and Development -- Ch. 9. Creative Strategy
Available: Copies:
21. 
Cover image for Strategic thinking in tactical times
Strategic thinking in tactical times
Strategic thinking in tactical times
by 
DiVanna, Joseph A.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2003063273.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2003063273.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2003063273.html
Format: 
Books
Publication Date 
2004
Excerpt: 
the topics of strategy development and execution in this new business climate into three intermixed
Available: Copies:
22. 
Cover image for Brand management : a theoretical and practical approach
Brand management : a theoretical and practical approach
Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management
Format: 
Books
Publication Date 
2003
Excerpt: 
central pivot -- 7. The role of design in brand development -- 8. The role of advertising and the Internet
Available: Copies:
23. 
Cover image for Modern systems analysis and design
Modern systems analysis and design
Modern systems analysis and design
by 
Hoffer, Jeffrey A.
Format: 
Books
Publication Date 
2002
Excerpt: 
Foundations for Systems Development -- Systems Development Environment -- Succeeding as a Systems
Available: Copies:
24. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
strategy -- New-product development and product life-cycle strategies --Pricing products: pricing
Available: Copies:
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