and experiences, and public relations -- Managing digital communications: online, social media, and

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

direct marketing and personal selling -- Public relations, influencer marketing, and corporate

Public relations.

placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and