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1. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
2. 
Cover image for Small business management : launching and growing entrepreneurial ventures
Small business management : launching and growing entrepreneurial ventures
Small business management : launching and growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: visualising the dream -- 7. The marketing plan -- 8. The organisational plan: teams, legal structures
Available: Copies:
3. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R
Available: Copies:
4. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing management / Kotler, Philip, author.
Available: Copies:
7. 
Cover image for To like or not to like : an exploration of how South African brands use social media
To like or not to like : an exploration of how South African brands use social media
To like or not to like : an exploration of how South African brands use social media
by 
Peake, Fiona.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
To like or not to like : an exploration of how South African brands use social media / Peake, Fiona.
Available: Copies:
8. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
Available: Copies:
10. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Principles of marketing / Kotler, Philip (Philip J.), 1931-
Available: Copies:
11. 
Cover image for Media portrayals of gender stereotypes in cereal box character
Media portrayals of gender stereotypes in cereal box character
Media portrayals of gender stereotypes in cereal box character
by 
Katz, Georgina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Stereotypes (Social psychology) in mass media.
Available: Copies:
12. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
The best digital marketing campaigns in the world II / Ryan, Damian, author.
Available: Copies:
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