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1.

Cover image for Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

by

Roriston, Delia.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research.

Available: Copies:

2.

Cover image for The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

by

Minnaar, Ninette.

Format:

Manuscript

Publication Date

2011

Excerpt:

consumers : a content analysis / Minnaar, Ninette.

Available: Copies:

3.

Cover image for From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

by

Stear, Erin.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research.

Available: Copies:

4.

Cover image for What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

by

Almendro, Jennifer.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research.

Available: Copies:

5.

Cover image for Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Consumer research.

Available: Copies:

6.

Cover image for Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

by

Khumalo, Philani.

Format:

Manuscript

Publication Date

2010

Excerpt:

Marketing research.

Available: Copies:

7.

Cover image for Why we buy : the science of shopping

Why we buy : the science of shopping

by

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Excerpt:

Marketing research.

Available: Copies:

8.

Cover image for Buyer behaviour : understanding consumer psychology and marketing

Buyer behaviour : understanding consumer psychology and marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Consumers -- Research.

Available: Copies:

9.

Cover image for Emotional branding : the new paradigm for connecting brands to people

Emotional branding : the new paradigm for connecting brands to people

by

Gobé, Marc.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html

Format:

Books

Publication Date

2001

Excerpt:

Motivation research (Marketing)

Available: Copies:

10.

Cover image for Consumer behavior

Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Table of contents http://www.gbv.de/dms/bowker/toc/9780131705319.pdf

Format:

Books

Publication Date

1991

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

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