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13.

Cover image for Strategic integrated communication

Strategic integrated communication

Strategic integrated communication

by

Mulder, D.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Communication in marketing.

Available: Copies:

14.

Cover image for Marketing communication : an integrated approach

Marketing communication : an integrated approach

Marketing communication : an integrated approach

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

Communication in marketing.

Available: Copies:

15.

Cover image for Integrated organisational communication

Integrated organisational communication

Integrated organisational communication

by

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Communication in marketing.

Available: Copies:

16.

Cover image for Marketing management : a South African perspective

Marketing management : a South African perspective

by

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

Available: Copies:

17.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Communication in marketing.

Available: Copies:

18.

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

by

Ndaki, Lungile.

Format:

Computer file

Publication Date

2012

Excerpt:

Communication in marketing.

Available: Copies:

19.

Brand media strategy : integrated communications planning in the digital era

by

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Available: Copies:

20.

Marketing communications : a brand narrative approach

by

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Communication in marketing.

Available: Copies:

21.

Cover image for Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Communication in marketing -- South Africa.

Available: Copies:

22.

Cover image for Integrated marketing communications

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Communication in marketing.

Available: Copies:

23.

Cover image for Marketing

by

Lamb, Charles W.

Format:

Books

Publication Date

2008

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

24.

Cover image for Kidnapped : how irresponsible marketers are stealing the minds of your children

Kidnapped : how irresponsible marketers are stealing the minds of your children

by

Acuff, Dan S., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html

Format:

Books

Publication Date

2005

Excerpt:

Violence in mass media.

Available: Copies:

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Cant, M. C. (Michael Colin), 1957- editor.

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

Koekemoer, Ludi.

(2)

Lamb, Charles W.

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Van Heerden, Neels, 1957-

(2)

Van Heerden, Neels, 1957- editor.

(2)

Acuff, Dan S., 1942-

(1)

Ahonen, Tomi T.

(1)

Andrews, J. Craig, author.

(1)

Andrews, J. Craig.

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

Armstrong, Gary (Gary M.), author.

(1)

Barker, Rachel, 1958-

(1)

Belch, George E. (George Edward), 1951-

(1)

Belch, Michael A.

(1)

(1)

Chernev, Alexander, author

(1)

Cook, Gordon, 1948-

(1)

Dahlén, Micael.

(1)

Dru, Jean-Marie.

(1)

Duncan, Tom (Thomas R.)

(1)

Egan, John, 1952- author.

(1)

Elliott, Richard.

(1)

(1)

Jugenheimer, Donald W.

(1)

(1)

Kelley, Larry D., 1955-

(1)

Kotler, Philip, author.

(1)

Landa, Robin, author.

(1)

Lange, Fredrik.

(1)

(1)

(1)

Mulder, D. (Dalmé)

(1)

Ndaki, Lungile.

(1)

Niemann-Struweg, I.

(1)

Opresnik, Marc O. (Marc Oliver), 1969- contributor.

(1)

Ouwersloot, Hans.

(1)

Percy, Larry, author.

(1)

(1)

Reiher, Robert H.

(1)

Rousseau, Deon.

(1)

Sephapo, Catherine Mpolokeng.

(1)

(1)

Shimp, Terence A.

(1)

Shimp, Terence A., author.

(1)

Smith, Terry, 1955-

(1)

Van Rooyen, Rob.

(1)

Wheeler, Scot R.

(1)

Young, Antony, 1964-

(1)

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Item Category 1

Material Type

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(31)

Library

Shelf Location

Publication Date

Subject

Communication in marketing.

(17)

(11)

(8)

Branding (Marketing)

(5)

Marketing -- South Africa -- Management.

(5)

Sales promotion.

(5)

Strategic planning.

(3)

Internet marketing.

(2)

(2)

Marketing -- Management.

(2)

Advertising -- Management.

(1)

Advertising -- South Africa.

(1)

Advertising -- Textbooks.

(1)

Advertising and children.

(1)

Advertising media planning.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Aspects psychologiques.

(1)

Brand name products.

(1)

Campagnes publicitaires -- Cas, Études de.

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

Commercial art.

(1)

(1)

Communication en marketing.

(1)

Communication in management.

(1)

Communication in marketing -- South Africa.

(1)

Communication in marketing -- Textbooks.

(1)

Consumer behavior.

(1)

Consumers -- South Africa.

(1)

(1)

Creative ability in business.

(1)

(1)

Customer relations.

(1)

(1)

Direct marketing -- Textbooks.

(1)

Direct marketing.

(1)

Enfants consommateurs -- États-Unis.

(1)

Entreprises -- Réorganisation.

(1)

Etudes de marché.

(1)

(1)

Leermiddelen (vorm)

(1)

(1)

(1)

Marketing -- Afrique du Sud -- Gestion.

(1)

Marketing -- Afrique du Sud.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing -- South Africa.

(1)

Marketing -- Technological innovations.

(1)

Marknadsföring.

(1)

Marktkommunikation.

(1)

Marques commerciales.

(1)

Merken (commercie)

(1)

(1)

(1)

Online-Marketing.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

Publicité -- Guides, manuels, etc.

(1)

Publicité et enfants.

(1)

(1)

Sales promotion -- South Africa.

(1)

Sales promotion -- Textbooks.

(1)

(1)

(1)

Soziale Software.

(1)

Target marketing.

(1)

(1)

Violence dans les médias.

(1)

Violence in mass media.

(1)

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