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49.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Integrated marketing communications / Ouwersloot, Hans.

Available: Copies:

50.

Fashion brands : branding style from Armani to Zara

Tungate, Mark, 1967-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html

Format:

Books

Publication Date

2005

Excerpt:

Zara -- The designer as brand -- The new rock and roll; how to be a designer brand; -- The store is the

Available: Copies:

51.

Ten deadly marketing sins : signs and solutions

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003026035.html

Format:

Books

Publication Date

2004

Excerpt:

's product and service policies need tightening -- Your company's brand-building and communication skills are

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52.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

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