Consumer Behaviour 4e

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Social media and best practice : the consumer-brand relationship

Consumer behavior

Brands & branding in South Africa 2015.