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000000000000IIE
Print
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1988
Excerpt: 
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
Available: Copies:
2. 
Cover image for Winning at innovation : the A-to-F model
by 
Trias de Bes, Fernando, 1967-
Format: 
Books
Publication Date 
2011
Excerpt: 
Technological innovations -- Management.
Available: Copies:
3. 
Cover image for Chaotics : the business of managing and marketing in the age of turbulence
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Excerpt: 
Management.
Available: Copies:
4. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
marketing, sales, human resource management, food and beverage management, front of the house or back of the
Available: Copies:
5. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and
Available: Copies:
7. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling
Available: Copies:
8. 
Cover image for Marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing -- New Zealand -- Management.
Available: Copies:
9. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
; Corporate Branding; Creativity; Customer Needs; Customer Orientation; Customer Relationship Management (CRM
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales
Available: Copies:
11. 
Cover image for Marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing -- New Zealand -- Management.
Available: Copies:
12. 
Cover image for Kotler on marketing : how to create, win, and dominate markets
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing -- Management.
Available: Copies:
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