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1753. 
Cover image for Trust-based selling : using customer focus and collaboration to build long-term relationships
by 
Green, Charles H.
Format: 
Books
Publication Date 
2006
Excerpt: 
sales, or salespeople product? -- Differentiation by selling, not branding -- Talking straight about
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1754. 
Cover image for Marketers toolkit : the 10 strategies you need to succeed.
by 
Harvard Business School.
Format: 
Books
Publication Date 
2006
Excerpt: 
positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers
Available: Copies:
1756. 
Cover image for E-marketing
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2003
Excerpt: 
: the J. Peterman story -- Part IV. E-Marketing Management: 10. Product: the Classmates story; 11. Price
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