Introduction to legal pluralism in South Africa

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour