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1.

Cover image for Marketing

by

Etzel, Michael J.

Format:

Books

Publication Date

2004

Excerpt:

Marketing / Etzel, Michael J.

Available: Copies:

2.

Cover image for Marketing

by

Lamb, Charles W.

Format:

Books

Publication Date

2000

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

3.

Cover image for Marketing

by

Kotler, Philip, 1931-

Format:

Books

Publication Date

2013

Excerpt:

Marketing / Kotler, Philip, 1931-

Available: Copies:

4.

Cover image for Marketing

by

Baines, Paul, 1973-

Format:

Books

Publication Date

2011

Excerpt:

Marketing / Baines, Paul, 1973-

Available: Copies:

5.

Cover image for Marketing

by

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Marketing / Etzel, Michael J.

Available: Copies:

6.

Cover image for Marketing

by

Lamb, Charles W., author

Format:

Books

Publication Date

2024

Excerpt:

Marketing / Lamb, Charles W., author

Available: Copies:

7.

Cover image for Marketing

by

Lamb, Charles W., author

Format:

Books

Publication Date

2019

Excerpt:

Marketing / Lamb, Charles W., author

Available: Copies:

8.

Cover image for Marketing

by

Hult, G. Tomas M.

Format:

Books

Publication Date

2013

Excerpt:

Marketing / Hult, G. Tomas M.

Available: Copies:

9.

Cover image for Marketing

Format:

Books

Excerpt:

Marketing

Available: Copies:

10.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2009

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

11.

Cover image for Business marketing

Business marketing

Business marketing

by

Brierty, Edward G., 1925-

Format:

Books

Publication Date

1998

Excerpt:

Reeder, Robert R., 1935- Industrial marketing.

Available: Copies:

12.

Cover image for International marketing

International marketing

International marketing

by

Jain, Subhash C., 1942-

Format:

Books

Publication Date

2001

Excerpt:

Jain, Subhash C., 1942- International marketing management.

Available: Copies:

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Access Level

Author

Kotler, Philip.

(48)

Independent Institute of Education. Vega School of Brand Leadership.

(27)

Cant, M. C. (Michael Colin), 1957-

(19)

McDonald, Malcolm.

(17)

Aaker, David A.

(15)

Machado, Ricardo.

(14)

Armstrong, Gary (Gary M.)

(13)

McCarthy, E. Jerome (Edmund Jerome)

(13)

McDaniel, Carl, Jr., 1941-

(13)

Strydom, J. W. (Johan Wilhelm), 1952-

(13)

Czinkota, Michael R.

(11)

Kotler, Philip, author.

(11)

Peter, J. Paul.

(11)

(11)

Schiffman, Leon G.

(11)

Zikmund, William G.

(11)

Belch, George E. (George Edward), 1951-

(10)

Institute of Marketing Management.

(10)

Perreault, William D.

(10)

Cateora, Philip R.

(9)

Chartered Institute of Marketing.

(9)

Cravens, David W.

(9)

(9)

Hair, Joseph F.

(9)

Hawkins, Del I.

(9)

Lamb, Charles W.

(9)

Ronkainen, Ilkka A.

(9)

Belch, Michael A.

(8)

(8)

Clow, Kenneth E.

(8)

Shimp, Terence A.

(8)

Abratt, Russell.

(7)

(7)

Churchill, Gilbert A.

(7)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(7)

Futrell, Charles.

(7)

Kanuk, Leslie Lazar.

(7)

Olson, Jerry C. (Jerry Corrie), 1944-

(7)

(7)

(7)

Tuten, Tracy L., 1967- author.

(7)

Walker, Orville C.

(7)

Arens, William F.

(6)

(6)

Brink, A. (Annekie)

(6)

Cant, M. C. (Michael Colin), 1957- editor.

(6)

Gates, Roger H., 1942-

(6)

Graham, John L.

(6)

Hennessey, Hubert D.

(6)

Institute of Marketing.

(6)

Jeannet, Jean-Pierre.

(6)

Keller, Kevin Lane, 1956-

(6)

Lindström, Martin, 1970-

(6)

Lovelock, Christopher H.

(6)

(6)

Malhotra, Naresh K.

(6)

Perreault, William D., Jr.

(6)

Pitt, Leyland F.

(6)

Stanton, William J.

(6)

Tanner, John F.

(6)

Van Heerden, Neels, 1957-

(6)

Advertising Media Association of South Africa.

(5)

American Marketing Association.

(5)

Babin, Barry J.

(5)

(5)

(5)

Bush, Robert P.

(5)

Chaffey, Dave, 1963-

(5)

Dibb, Sally, 1963-

(5)

Duncan, Tom (Thomas R.)

(5)

Engel, James F.

(5)

(5)

(5)

Hill, Charles W. L.

(5)

Hutt, Michael D.

(5)

Independent Institute of Education. Vega School.

(5)

Jooste, C. J. (Christiaan Johannes), 1947-

(5)

Koekemoer, Ludi.

(5)

McDaniel, Carl, Jr., 1941- author.

(5)

Moore, Carlos W.

(5)

Ortinau, David J.

(5)

(5)

Quirk eMarketing (Firm)

(5)

Schneider, Gary P., 1952-

(5)

Seitel, Fraser P.

(5)

Speh, Thomas W.

(5)

Stokes, Rob (eMarketing specialist)

(5)

Tassiopoulos, Dimitri.

(5)

(4)

Baines, Paul, 1973-

(4)

Baker, Michael J., 1935-

(4)

Berndt, A. (Adele), 1966-

(4)

Blackwell, Roger D.

(4)

Boshoff, Christo, editor.

(4)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(4)

Bowen, John (John T.), 1948-

(4)

Boyd, Harper W.

(4)

Bradley, Frank, 1942-

(4)

Bromfield, Derek.

(4)

Chaffey, Dave, 1963- author.

(4)

Cohen, William A., 1937-

(4)

Coney, Kenneth A.

(4)

(4)

(4)

Diggines, Colin.

(4)

Donnelly, James H.

(4)

Etzel, Michael J.

(4)

Hill, Charles W. L., author.

(4)

Holloway, J. Christopher.

(4)

Independent Institute of Education. Vega School

(4)

Jain, Subhash C., 1942-

(4)

Jobber, David, 1947-

(4)

Johnston, Mark W.

(4)

(4)

Kerin, Roger A.

(4)

Kumar, V., 1957-

(4)

Kurtz, David L.

(4)

Levinson, Jay Conrad.

(4)

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

(4)

Lowe, Robin, 1945-

(4)

Makens, James C.

(4)

Marshall, Greg W.

(4)

Mullins, John W. (John Walker)

(4)

Nieuwenhuizen, C. (Cecile)

(4)

Petty, J. William, 1942-

(4)

(4)

Reed, Peter W., 1944-

(4)

Rudansky-Kloppers, Sharon.

(4)

Sargeant, Adrian.

(4)

Simkin, Lyndon, 1961-

(4)

Smith, P. R. (Paul Russell), 1957-

(4)

Solomon, Michael R., author.

(4)

TV Choice Productions.

(4)

Walker, Bruce J.

(4)

(4)

Alsemgeest, Liezel.

(3)

Angelopulo, G. C. (George Charles), 1956-

(3)

Armstrong, Gary (Gary M.), author.

(3)

Armstrong, Gary.

(3)

Bearden, William O., 1945-

(3)

(3)

Bennett, J. A. (J. Alf)

(3)

Berry, Michael J. A.

(3)

Beverland, Michael, author.

(3)

Boone, Louis E.

(3)

Botha, Stephné.

(3)

(3)

Brennan, Ross, 1957-

(3)

Brevis, Tersia, 1967-

(3)

Brierley, Sean, 1966-

(3)

(3)

CAM Foundation.

(3)

(3)

Chadwick, Simon, 1964-

(3)

Chopra, Sunil, 1960-

(3)

Cooper, Scott W.

(3)

Cronje, G. J. de J.

(3)

(3)

(3)

Doyle, Peter, 1943-2003.

(3)

Dwyer, F. Robert.

(3)

Egan, John, 1952-

(3)

Erasmus, Barney.

(3)

Evans, Martin (Martin J.)

(3)

Frost, Raymond, 1960-

(3)

(3)

Goldblatt, Joe Jeff, 1952-

(3)

Grant, John, 1964-

(3)

Hackley, Christopher E.

(3)

Hanlon, Annmarie, author.

(3)

Heath, Joseph, 1967-

(3)

Hiebing, Roman G.

(3)

Hoffman, K. Douglas.

(3)

Iacobucci, Dawn.

(3)

Ingram, Thomas N.

(3)

Johansson, Johny K.

(3)

Kartajaya, Hermawan, 1947- author.

(3)

Keegan, Warren J.

(3)

Klopper, H. B., 1974-

(3)

Kolb, Bonita M.

(3)

Kotler, Philip. Principles of marketing.

(3)

LaForge, Raymond W.

(3)

Lee, Nancy, 1932-

(3)

Levy, Michael, 1950-

(3)

Linoff, Gordon.

(3)

Maclaran, Pauline.

(3)

Makhitha, K. M.

(3)

Meindl, Peter, 1970-

(3)

Moriarty, Sandra E. (Sandra Ernst)

(3)

(3)

Palmer, Adrian, 1955-

(3)

(3)

Popcorn, Faith.

(3)

Pride, William M.

(3)

Quelch, John A.

(3)

Rivkin, Steve, 1947-

(3)

Roberts, Kevin, 1949-

(3)

Roberts-Lombard, Mornay, editor.

(3)

Rosenbloom, Bert.

(3)

Rousseau, Deon.

(3)

Format

(2235)

(123)

Electronic Resources

(41)

(22)

(14)

(7)

(3)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Theses/Dissertations

Material Type

Audio-visual Material

Audio-visual equipment

Developer Books

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(2407)

(1)

(1)

(1)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Faculty ICT (IIE CAT only)

On-Shelf Faculty Law (IIE CAT only)

On-Shelf Faculty Social Sciences (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

(392)

Branding (Marketing)

(198)

Marketing -- Management.

(190)

Internet marketing.

(161)

Marketing research.

(144)

Consumer behavior.

(109)

(105)

Communication in marketing.

(88)

Brand name products.

(71)

(59)

Strategic planning.

(57)

Marketing -- South Africa.

(50)

Export marketing.

(47)

Relationship marketing.

(39)

Sales promotion.

(39)

Electronic commerce.

(38)

Customer relations.

(37)

(36)

Brand name products -- Management.

(35)

Product management.

(31)

Small business -- Management.

(31)

Entrepreneurship.

(30)

Public relations.

(30)

Tourism -- Marketing.

(30)

Marketing -- South Africa -- Management.

(28)

(28)

(27)

Social marketing.

(27)

(27)

Marketing -- Decision making.

(26)

Export marketing -- Management.

(25)

Industrial management.

(25)

Success in business.

(25)

(24)

Online social networks.

(23)

Advertising -- Brand name products.

(21)

Branding (Marketing) -- South Africa.

(21)

Marketing -- Planning.

(21)

Marketing research -- South Africa.

(21)

Service industries -- Marketing.

(21)

Internet advertising.

(20)

Hospitality industry -- Marketing.

(19)

Direct marketing.

(18)

Marketing -- Psychological aspects.

(18)

Sales management.

(18)

Advertising -- South Africa.

(17)

International business enterprises -- Management.

(17)

(17)

Motivation research (Marketing)

(17)

Customer relations -- Management.

(16)

Marketing -- Management -- Case studies.

(16)

Marketing -- Social aspects.

(16)

Marketing -- South Africa -- Case studies.

(16)

Sports administration.

(16)

(15)

International business enterprises.

(15)

(15)

Marketing channels -- Management.

(15)

Target marketing.

(15)

Consumers' preferences.

(14)

Industrial marketing.

(14)

Marketing -- Case studies.

(14)

Marketing channels.

(14)

Social media -- Economic aspects.

(14)

Sports -- Marketing.

(14)

(14)

Corporate image.

(13)

Export marketing -- Management -- Case studies.

(13)

Physical distribution of goods -- Management.

(13)

Social responsibility of business.

(13)

Strategisch management.

(13)

Advertising media planning.

(12)

Business communication.

(12)

Consumers -- Research.

(12)

Customer services.

(12)

International trade.

(12)

(12)

Fashion merchandising.

(11)

Marketing research -- Methodology.

(11)

Business enterprises -- Computer networks.

(10)

Business planning.

(10)

Green marketing.

(10)

Internationale marketing.

(10)

Market segmentation.

(10)

Marketing -- Textbooks.

(10)

Marketing research -- Case studies.

(10)

(10)

Professions -- Marketing.

(10)

(10)

Special events -- Management.

(10)

(10)

Authorship -- Marketing.

(9)

Consumer behavior -- United States.

(9)

(9)

Creative ability in business.

(9)

Customer services -- Management.

(9)

Internationales Marketing.

(9)

(9)

Marketing -- Data processing.

(9)

Marketing -- Gestion.

(9)

New business enterprises -- Management.

(9)

New business enterprises.

(9)

Organizational effectiveness.

(9)

(9)

Small business marketing.

(9)

Web sites -- Design.

(9)

Advertising copy.

(8)

Brand name products -- Marketing -- Management.

(8)

Business logistics.

(8)

Competition, International.

(8)

Consumers -- Psychology.

(8)

Industrial marketing -- Management.

(8)

Marktforschung.

(8)

New products -- Management.

(8)

(8)

Online social networks -- Economic aspects.

(8)

Small business -- South Africa -- Management.

(8)

(8)

Tourisme -- Marketing.

(8)

Verbraucherverhalten.

(8)

Advertising -- Social aspects.

(7)

Business networks.

(7)

Communication in management.

(7)

Consumer behavior -- South Africa.

(7)

Consumer satisfaction.

(7)

Corporate culture.

(7)

(7)

Industrial marketing -- Management -- Case studies.

(7)

Information technology -- Management.

(7)

Interactive marketing.

(7)

(7)

Management information systems.

(7)

Marketing -- Moral and ethical aspects.

(7)

Materials management.

(7)

(7)

Special events -- Marketing.

(7)

(7)

Strategic planning -- Case studies.

(7)

Tourism -- South Africa -- Marketing.

(7)

Trademarks -- Design.

(7)

Viral marketing.

(7)

Advertising -- Psychological aspects.

(6)

Advertising campaigns.

(6)

Aufsatzsammlung.

(6)

Behavior modification.

(6)

(6)

Brand name products -- Case studies.

(6)

Brand name products -- Marketing.

(6)

Brand name products -- South Africa.

(6)

Business ethics.

(6)

Communication in organizations.

(6)

(6)

Consumer behavior -- Cross-cultural studies.

(6)

Consumers' preferences -- South Africa.

(6)

Entrepreneurship -- South Africa.

(6)

Food service management.

(6)

(6)

Hospitality industry -- South Africa -- Marketing.

(6)

Industrial management -- South Africa.

(6)

Industrial procurement.

(6)

Internet marketing -- Case studies.

(6)

(6)

Marketing -- Management -- Textbooks.

(6)

Marketing -- Periodicals.

(6)

Marketing -- Philosophy.

(6)

Marketing -- United States.

(6)

Marketingforschung.

(6)

Mass media -- South Africa.

(6)

Multilevel marketing.

(6)

Organizational change.

(6)

(6)

Small business.

(6)

Strategisches Management.

(6)

Tourism -- Management.

(6)

Word-of-mouth advertising.

(6)

Academic writing.

(5)

Advertising media planning -- South Africa.

(5)

(5)

Branding (Marketing) -- Case studies.

(5)

Business -- Data processing.

(5)

Business enterprises -- Finance.

(5)

Business names.

(5)

Business writing.

(5)

Campaign management.

(5)

Career development.

(5)

Child consumers -- United States.

(5)

(5)

Customer loyalty.

(5)

Customer services -- Marketing.

(5)

(5)

(5)

Electronic commerce -- Management.

(5)

Graphic arts -- Marketing.

(5)

Graphic arts -- United States -- Marketing.

(5)

Handbooks and manuals.

(5)

Industrial marketing -- Case studies.

(5)

Intercultural communication.

(5)

Internet marketing -- Social aspects.

(5)

Internet marketing -- South Africa.

(5)

(5)

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