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13. 
Cover image for Handbook on ethics and marketing
by 
Nill, Alexander, editor.
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Marketing -- Moral and ethical aspects -- Handbooks, manuals, etc.
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14. 
Cover image for Marketing research : a practical approach
by 
Kolb, Bonita M.
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
Marketing research : a practical approach / Kolb, Bonita M.
Available:
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by 
Zikmund, William G.
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Effective marketing : creating and keeping customers / Zikmund, William G.
Available:
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16. 
Cover image for Marketing research : within a changing information environment
by 
Hair, Joseph F.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Marketing research : within a changing information environment / Hair, Joseph F.
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by 
Priovolos, George
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Political environment in the global marketing curriculum: what to cover and how to cover it
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18. 
Cover image for Essays by distinguished marketing scholars of the Society for Marketing Advances
by 
Woodside, Arch G.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Essays by distinguished marketing scholars of the Society for Marketing Advances / Woodside, Arch G.
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by 
Venter, Peet, 1964-
Format: 
Electronic Resources
Publication Date 
2014
Excerpt: 
Strategic marketing theory and application for competitive advantage / Venter, Peet, 1964-
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by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2011
Excerpt: 
The annual 2010/11 : advertising, media, marketing and branding / Maggs, Jeremy.
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by 
Richardson, Neil.
Format: 
Electronic Resources
Publication Date 
2010
Excerpt: 
A quick start guide to mobile marketing : how to create a dynamic campaign and improve your
Available:
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by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
The annual 2007 : advertising, media, marketing and branding / Maggs, Jeremy.
Available:
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24. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Marketing insights from A to Z : 80 concepts every manager needs to know / Kotler, Philip.
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