An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africa

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

Analysing how the EFF have built their brand in the last 4 years

Are international fashion retailers taking aim at Mr Price based brand equity?

The importance of internal communication within organisations towards building brand identity

An investigation of brand names as product names in the South African context

Social media and best practice : the consumer-brand relationship

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

Brand building in the poultry industry alchemy research project

Eat in for four : how domestic heteronormativity informs the Woolworths food brand

Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels