Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa