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An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations
An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations
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Harrisberg, Jessica.
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2007
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An investigation of product placement effectiveness in influencing consumers' purchasing decisions
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Almendro, Jennifer.
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Independent Institute of Education. Vega School of Brand Leadership.
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