A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Saving South Africa's youth : building socially responsible brands in financial ...

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities