Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The analysis of the Sophiatown brand development

Saving South Africa's youth : building socially responsible brands in financial ...

To like or not to like : an exploration of how South African brands use social media

The effects of representation of xenophobia on the Sowetan newspaper brand

Creating shared value and brand sustainability : a South African advertising industry analysis

The importane of technology in traditional and online travel agencies in South Africa

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective