A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

The importane of technology in traditional and online travel agencies in South Africa

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

Saving South Africa's youth : building socially responsible brands in financial ...