Effective business communication in organisations : preparing messages that communicate / Fielding

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

Integrated marketing communications / Ouwersloot, Hans.

-- administrative support function -- basics of communication -- Written communication -- Electronic

-- administrative support function -- basics of communication -- Written communication -- Electronic