in the office relating to budgeting, buying and selling, wages and salaries, petty cash, banking and

mobile -- Managing personal communications: direct and database marketing and personal selling

"Bringing together the most influential scholars in the field, the fourth edition of this best-selling

ownership of subsidiaries through buying or selling shares -- Changes resulting from the issue of additional

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

's problem, solve the customer's -- Not telling stories, selling stories: the power of narrative to convince

Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy

arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from

. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories

advertising -- Public relations and selling -- Public relations and research -- The practice of public