, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

The field of marketing -- The marketing environment -- Marketing research -- Consumer and business

systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer

Consumer research.

-- Understanding consumer decision-making -- Assessing the competitive situation -- Information for marketing

-based research skills -- Computer-based research skills -- Self-discipline and effective study methods

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

Consumer behavior / Schiffman, Leon G.

Consumers -- Attitudes.

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

Motivation research (Marketing)

an approach to consumer research that is based on simplicity, common sense, and creativity - an