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2. 
Cover image for Strategic information systems management
by 
Grant, Kevin, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
Development -- Contemporary Information Systems Development (ISD) -- Dynamic Systems Development Method (DSDM
Available: Copies:
3. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
Available: Copies:
4. 
Cover image for Events management : a developmental and managerial approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2010
Excerpt: 
Events management : a developmental and managerial approach / Tassiopoulos, Dimitri.
Available: Copies:
5. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies
Available: Copies:
6. 
Cover image for Content strategy for the Web
by 
Halvorson, Kristina.
Format: 
Books
Publication Date 
2010
Excerpt: 
Content strategy for the Web / Halvorson, Kristina.
Available: Copies:
7. 
Cover image for Managing training and development in South Africa
by 
Erasmus, Barney.
Format: 
Books
Publication Date 
2009
Excerpt: 
Managing training and development in South Africa / Erasmus, Barney.
Available: Copies:
by 
Nel, P. S. (Piet S.)
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Industrial action and strike handling -- Organisation-level perspectives: strategy and policy, procedures and
Available: Copies:
9. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
program. 8. Creative strategy: Planning and development -- 9. Creative strategy: Implementation and
Available: Copies:
10. 
Cover image for Strategic thinking in tactical times
by 
DiVanna, Joseph A.
Format: 
Books
Publication Date 
2004
Excerpt: 
the topics of strategy development and execution in this new business climate into three intermixed
Available: Copies:
11. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Strategy: Market Segmentation and Trends -- Marketing Strategy: Strategies, Target Markets, Marketing Mix
Available: Copies:
12. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Studies of Marketing Practice in Travel and Tourism -- Travel Inn: a strategy for market development
Available: Copies:
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