-- Preparing a Communication Plan -- Media and Campaign Measurement -- Impact of Media Ownership on Advertising

Value & Performance Measurement and Management; how to roll-out and deploy process; how to enable

-- Chapter 9. Measurement and questionnaire design -- Chapter 10. Designing the sample plan -- Chapter 11

viewpoint of the unit of measurement -- Types of measurement scale -- The nominal or classificatory scale

-- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men

research design -- Qualitative and quantitative measurement -- Qualitative and quantitative sampling

-- Learning about Measurement in the Foundation Phase -- Data Handling in the Foundation Phase -- Assessment

organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application

experimentation -- Measurement and questionnaire design -- Designing the sample plan -- Conducting the

Measurement conversion charts -- Copyright and trademark standards -- Proofreading and copywriting

Respondents: Survey, Methods -- CHAPTER 11 Attitude Measurement -- CHAPTER 12 Designing the Questionnaire

overview -- Basic measurement and scaling concepts -- Reliability: Basic concepts and measures -- Validity