business: supply and suppliers -- Social, economic, political and development implications, 2: Managing

environmental management plan -- Related legal aspects -- Social impact assessments -- Heritage impact

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and

evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print

Research in practice : applied methods for the social sciences / Terre Blanche, M. J. (Martin J.)

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

Social sciences -- Research -- Methodology.