Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising Process -- The Advertising Agencies -- PR, Events, Promotion, and the Internet -- Creating the

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

Advertising.

-- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales

. Design groups ; Advertising agencies ; The editorial sector ; Book publishing ; Comics and graphic novels

news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia

Advertising agencies -- United States -- History -- 20th century.

Advertising agencies -- South Africa.

, advertising agencies, and social scientists both conduct and use these studies. Includes interviews with

Advertising agencies.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E