Introducing communication research : paths of inquiry / Treadwell, D. F. (Donald Francis)

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

.Ideology and advertising -- pt. II Media audiences -- 8.Encoding and decoding -- 9.Researching audiences

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media

advertising -- Public relations and selling -- Public relations and research -- The practice of public

Advertising -- Textbooks.

segmentation ; International market segmentation -- Understanding markets. Marketing information and research

protection -- Promotion, advertising -- Income sources -- National Music Publishers' Association -- The Harry

communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing

importance of media literacy ; Making sense of research on media effects and media culture ; The business of

Advertising theory / Rodgers, Shelly.