The Arab world unbound : tapping into the power of 350 million consumers / Mahajan, Vijay, 1948-

Product innovation toolbox : a field guide to consumer understanding and research / Beckley

. III UNDERSTANDING CONSUMERS AND MARKETS -- 7. Consumer Behaviour and Brand Buying Decisions -- About

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

Marketing research.

research topic -- Reviewing existing literature -- Formulating the research problem and posing the research

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Generation Y in consumer and labour markets / Parment, Anders, 1972-

Consumer behaviour / Schiffman, Leon G.

interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a

Consumer research.

messages through cybercitizens who are social media experts. The book will include case studies, research