on for search engines---and customers -- Optimize content types and tone -- SEO and content strategy

of the approach -- Search engines -- Boolean searches -- Hypothesis-testing -- Secondary versus

project -- Yahoo directory -- Registering with search engines -- Rising up in the search rankings

-- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing

Sect. 1. How to Play (and Win!) the Search Engine Game -- 1. Anatomy of a Search Engine -- 2. Pay

Search engine society / Halavais, Alexander M. Campbell.

Search user interfaces / Hearst, Marti.

Covers hardware, software, servers, e-mail, search engines, online shopping and auctions, resources

Internet research skills : how to do your literature search and find research information online /

Pay per click search engine marketing for dummies / Kent, Peter, 1957-

breaking out of the pack of Internet search engines, to business-to-business firms' successes and failures

Web search engines.