by
Morley, Michael.
Format:
Books
Publication Date
2009
Excerpt:
The global corporate brand book / Morley, Michael.
by
Heding, Tilde.
Format:
Books
Publication Date
2009
Excerpt:
Brand management : research, theory and practice / Heding, Tilde.
by
Schmitt, Bernd.
Format:
Books
Publication Date
2008
Excerpt:
Handbook on brand and experience management / Schmitt, Bernd.
by
Light, Larry.
Format:
Books
Publication Date
2009
Excerpt:
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their
by
Mootee, Idris, 1958-
Format:
Books
Publication Date
2013
Excerpt:
60-minute brand strategist : the essential brand book for marketing professionals / Mootee, Idris
by
Smith, Gordon V., 1937- author.
Format:
Books
Publication Date
2013
Excerpt:
Trademark valuation : a tool for brand management / Smith, Gordon V., 1937- author.
by
Riezebos, H. J., 1960-
Format:
Books
Publication Date
2012
Excerpt:
Positioning the brand : an inside-out approach / Riezebos, H. J., 1960-
by
Chevalier, Michel, 1943-
Format:
Books
Publication Date
2012
Excerpt:
Luxury brand management : a world of priviledge / Chevalier, Michel, 1943-
by
Loken, Barbara.
Format:
Books
Publication Date
2010
Excerpt:
Brands and brand management : contemporary research perspectives / Loken, Barbara.
by
Kaputa, Catherine, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html
Format:
Books
Publication Date
2005
Excerpt:
U R a brand : how smart people brand themselves for business success / Kaputa, Catherine, 1948-
by
Van Dyk, Laetitia.
Format:
Books
Publication Date
2004
Excerpt:
Transforming your employment brand : the ABSA experience / Van Dyk, Laetitia.
by
Temporal, Paul.
Format:
Books
Publication Date
2002
Excerpt:
Advanced brand management : from vision to valuation / Temporal, Paul.
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