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1. 
Cover image for Competitive success : how branding adds value
by 
Davis, John.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products.
Available: Copies:
2. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam, 1969-
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3. 
Cover image for The soul of the corporation : how to manage the identity of your company
by 
Bouchikhi, Hamid.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Management.
Available: Copies:
4. 
Cover image for Corporate social responsibility : balancing tomorrow's sustainability and today's profitability
by 
Hawkins, David E., 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
management -- Ch. 16. Brand management -- Ch. 17. Stakeholder values -- Ch. 18. Sustainable development -- Ch
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5. 
Cover image for Absolute honesty : building a corporate culture that values straight talk and rewards integrity
by 
Johnson, Larry, 1947-
Format: 
Books
Publication Date 
2003
Excerpt: 
workforce productivity, or establish consistent leadership, the process outlined by these authors will help
Available: Copies:
6. 
Cover image for The portable MBA in management
by 
Cohen, Allan R.
Format: 
Books
Publication Date 
2002
Excerpt: 
leadership / Challenge of a team / Managing individual behavior: bringing out the best in people / Power
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7. 
Cover image for Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand name products -- Management.
Available: Copies:
9. 
Cover image for Value-added public relations : the secret weapon of integrated marketing
by 
Harris, Thomas L., 1931-
Format: 
Books
Publication Date 
1998
Excerpt: 
. Positioning Your Brand. 5. Creating Marketplace Excitement. 6. Introducing New Products Before the Advertising
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