by
Davis, John.
Format:
Books
Publication Date
2010
Excerpt:
Brand name products.
by
Morgan, Adam, 1969-
Format:
Books
Publication Date
2009
Excerpt:
Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam, 1969-
by
Bouchikhi, Hamid.
Format:
Books
Publication Date
2008
Excerpt:
Brand name products -- Management.
by
Hawkins, David E., 1947-
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0634/2006043159-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0634/2006043159-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0634/2006043159-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0634/2006043159-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0634/2006043159-t.html
Format:
Books
Publication Date
2006
Excerpt:
management -- Ch. 16. Brand management -- Ch. 17. Stakeholder values -- Ch. 18. Sustainable development -- Ch
by
Johnson, Larry, 1947-
Format:
Books
Publication Date
2003
Excerpt:
workforce productivity, or establish consistent leadership, the process outlined by these authors will help
by
Cohen, Allan R.
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002513115.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1141878
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002513115.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2002513115.html
Cover http://swbplus.bsz-bw.de/bsz102277915cov.htm
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1141878
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002513115.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2002513115.html
Cover http://swbplus.bsz-bw.de/bsz102277915cov.htm
Format:
Books
Publication Date
2002
Excerpt:
leadership / Challenge of a team / Managing individual behavior: bringing out the best in people / Power
by
Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format:
Books
Publication Date
2001
Excerpt:
Brand name products -- Management.
by
Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format:
Books
Publication Date
1999
Excerpt:
Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam, 1969-
by
Harris, Thomas L., 1931-
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Format:
Books
Publication Date
1998
Excerpt:
. Positioning Your Brand. 5. Creating Marketplace Excitement. 6. Introducing New Products Before the Advertising
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