Ambivalence of Communication -- Sustainability Product Communication -- Sustainability Corporate

communication -- 3.2.Market fragmentation -- 3.3.Brand loyalty -- Summary -- 4.Marketing instruments -- 4.1

The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-

Health industry communication : new media, new methods, new message / Hicks, Nancy J.

communications link -- Investor relations in a digital age -- 22.Is it legal? -- What is libel? -- Copyright and

You said what? : the biggest communication mistakes professionals make / Zoller, Kim.

Communication and media ethics in South Africa / Hyde-Clarke, Nathalie.

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place

Advertising and promotion : in integrated marketing communications / Hackley, Christopher E.

Integrated brand marketing and measuring returns / Kitchen, Philip J.

"marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and