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1.

Cover image for Marketers toolkit : the 10 strategies you need to succeed.

Marketers toolkit : the 10 strategies you need to succeed.

by

Harvard Business School.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020520.html

Format:

Books

Publication Date

2006

Excerpt:

positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers

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2.

Cover image for E-marketing

by

Strauss, Judy.

Format:

Books

Publication Date

2003

Excerpt:

: the J. Peterman story -- Part IV. E-Marketing Management: 10. Product: the Classmates story; 11. Price

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