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13. 
Cover image for Consumer culture theory
by 
Arnould, Eric J., éditeur intellectuel.
Format: 
Regular print
Publication Date 
2023
Excerpt: 
Consumer behavior -- Case studies.
Available: Copies:
14. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
consumer behaviour on digital channels -- 14 Objective setting -- 15 Marketing mix for the digital world
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
Available: Copies:
16. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in
Available: Copies:
17. 
Cover image for Microeconomics and behavior
by 
Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044
Format: 
Books
Publication Date 
2021
Excerpt: 
Consumer behavior.
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Marketing research -- Consumer behaviour -- Market segmentation, targeting and positioning -- Segmenting
Available: Copies:
19. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in
Available: Copies:
20. 
Cover image for Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior -- Cross-cultural studies.
Available: Copies:
21. 
Cover image for Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior / Schiffman, Leon G., author.
Available: Copies:
22. 
Cover image for Strategic corporate social responsibility : tools & theories for responsible management
by 
Haski-Leventhal, Debbie, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
marketing -- Advantages and risks of CSR marketing -- CSR and consumer behaviour -- CSR as a competitive
Available: Copies:
23. 
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
strategies they employ to compete for consumer loyalty.Written by international experts in the field, the
Available: Copies:
by 
Makhitha, K. M.
Format: 
Books
Publication Date 
2018
Excerpt: 
Africa -- The African consumer: culture, marketing perspectives and cosumer behaviour -- Doing business
Available: Copies:
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