Introduction to marketing : a South African perspective / Cunningham, Nicole.

uses South African examples of online campaigns alongside international names to provide a relevant yet

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

-changin' -- International advertising: it's a global marketplace -- Concepts and design: what's the big idea? -- Campaigns

Essentials of marketing research. Babin, Barry J., author.

Contemporary cases in southern African marketing / Klopper, H. B., 1974- editor.

as relationship marketing, database marketing or key account management, the book is equally valuable

Marketing.

-- Culture and international marketing management -- Cultural diversity in organisations -- Culture And

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

Marketing research : tools & techniques / Bradley, Nigel, 1958- author.

cutting-edge coverage available, E-BUSINESS, 10E, International Edition equips students with a solid