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13. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing
Available: Copies:
14. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
Consumers -- Attitudes.
Available: Copies:
15. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behaviour / Parumasur, Sanjana Brijball.
Available: Copies:
16. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
17. 
Cover image for Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2008
Excerpt: 
. Understanding consumer buying behavior -- ch. 5. Understanding organizational markets and buying behavior -- ch
Available: Copies:
19. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior
Available: Copies:
20. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- The marketing environment -- Managing marketing information -- Consumer marketing and consumer buyer
Available: Copies:
21. 
by 
Arnould, Eric J.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
22. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
dimensions of the consumer market -- Business and organizational customers and their buying behavior
Available: Copies:
23. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer behavior.
Available: Copies:
24. 
Cover image for Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications
Available: Copies:
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