Search Results for Advertising -- Research

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30 Results Found

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Smart start-ups : how entrepreneurs and corporations can profit by starting online communities

Silver, A. David (Aaron David), 1941-

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006036833.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-d.html

Format:

Books

Publication Date

2007

Excerpt:

networking sites won't be built on advertising revenue, but will rely instead on subscriber-based fees, tip

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

Advertising : principles & practice / Wells, William, 1926-

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

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Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

-- What Roles Research Tells Us -- Technicians Versus Managers -- Environmental Influences -- Scanning and

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The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Research.

Available: Copies:

International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Integrated marketing communications and international advertising -- Personal selling and sales management

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E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

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Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

Contemporary advertising / Arens, William F.

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Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J

Available: Copies:

10.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

Advertising : principles & practice / Wells, William, 1926-

Available: Copies:

11.

Reaching audiences : a guide to media writing

Yopp, Jan Johnson.

Format:

Books

Publication Date

2003

Excerpt:

. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B

Available: Copies:

12.

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

The advertising handbook / Brierley, Sean, 1966-

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