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00IIE
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1. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior / Schiffman, Leon G.
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2. 
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Understanding Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and
Available: Copies:
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