, stardom and marketing -- PART II. Media practices -- 10. Research -- Case study : researching mobile phone

Advertising -- Research.

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

Contemporary advertising / Arens, William F.

Advertising : principles & practice / Wells, William, 1926-

: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B

-- Hospitality and Travel Marketing System -- Planning: Research and Analysis -- Customer Behavior -- Analyzing

The advertising handbook / Brierley, Sean, 1966-

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

Introduction to public relations and advertising / Du Plessis, D. F.